The Pixel 8 smartphone, a significant milestone in Google’s manufacturing strategy, is now being produced in India. This development comes just before the highly anticipated launch of the Pixel 9 series, underscoring Google’s commitment to the Indian market and its advanced technology capabilities. The decision to produce the Pixel 8 locally aims to enhance supply chain efficiency and offer competitive pricing to Indian consumers, aligning with Google’s broader strategy to deepen its roots in the country.
Advancing Local Production
Google announced that the first batch of Made-in-India Pixel 8 devices is ready for distribution. This move follows Google’s strategic decision, announced ten months ago, to initiate local production plans for its devices. While the company has not publicly disclosed its local manufacturing partners, reports indicate that Google’s global manufacturing partner, Compal, has collaborated with India’s Dixon Technologies to assemble the Pixel 8 smartphones. This partnership marks a pivotal step in strengthening Google’s production capabilities in India, a thriving hub for smartphone technology and manufacturing.
Competitive Edge Through Technology and Strategy
With the introduction of the Pixel 8 device, Google aims to ship over 10 million Pixel phones globally this year, matching the shipment numbers from 2023. By assembling Pixel devices in India, Google seeks to streamline its operations, reduce production costs, and provide more competitive pricing. This approach mirrors that of its rival, Apple, which has also been increasing local production of its flagship iPhone devices through partnerships with Foxconn and Tata Electronics. As of the end of FY24, about $14 billion worth of iPhones were produced in India, accounting for 14% of the global total.
Future Pricing and Technological Enhancements
As the Pixel 8 enters the Indian market, Google might follow a pricing strategy similar to Apple’s, which took a few years to stabilize and reduce the prices of its locally manufactured iPhone models. Consequently, it is likely that Pixel 8 prices will gradually become more affordable in the Indian market over time.
Upcoming Pixel 9 Series and Technological Innovations
In addition to local production efforts, Google is set to make another significant announcement. The “Made by Google” event, scheduled before the annual Apple event, aims to introduce AI innovations in its smartphones, allowing Google to stay ahead of its competitors. The highlight of the event will be the unveiling of the Pixel 9 series, expected to feature four devices: Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold. Furthermore, Google plans to introduce the Pixel Watch 3 and Pixel Buds Pro 2.
The Google event will take place at 10:30 PM IST and will be available for viewing on the company’s official channel, promising to showcase the latest advancements in smartphone technology and Google’s commitment to innovation.
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